About LPR Luxury

Land, Luxury, Leisure…La Punta Realty.

LPR Luxury brings a technological savvy and friendly, get-it-done attitude to every client relationship entered. For 20 years, LPR Luxury has solidified their place as one of the preeminent luxury agencies in Mexico serving the burgeoning Punta de Mita coastline on the North shore of Puerto Vallarta, Riviera Nayarit, Mexico.

With more than $800 million in property transactions, using both a marketing and negotiations expertise, LPR Luxury agents bring the skill set needed to consistently sell clients’ properties for top dollar. As local experts and specialists in luxury and rental-income properties in Punta de Mita, Puerto Vallarta, Costa Alegre and Costa Nayarit, LPR Luxury is one of the most sought-after real estate agencies along the Pacific Coast of Mexico.

Ranked among the top 10% of performers of Puerto Vallarta / Riviera Nayarit Association of Realtors (AMPI), LPR Luxury is a small but dynamic firm with a strong presence in the luxury real estate niche.

From 2012-18, LPR Luxury closed more than $300 million in sales. Simply stated, LPR Luxury is the Puerto Vallarta area’s premier full-service brokerage firm with the top-rated agents offering the highest level of customized services to buyers and sellers.

Meet the LPR Luxury Specialists

Katia Robles

katia@lprluxury.com

“We have been so fortunate to find Katia to represent us. She guided us with attention to every detail, response times immediate, always available with all the knowledge we needed. So very much appreciated.” – William B.

Jason Edwards

jason@lprluxury.com

“I truly enjoyed working with Jason Edwards at LPR Luxury. He knows absolutely everything and is unflappably kind and helpful with my projects in Mexico. And you won’t see him without a smile on his face and a positive attitude.” —Robert M.

Rosalinda Cipriani

rosalinda@lprluxury.com

“Rosalinda Cipriani is top notch when it comes to knowledge of the Puerto Vallarta real estate market! Customer service is fantastic! Highly recommended … my entire family uses her!” —Andy M.

Joseph Antonelli

joseph@lprluxury.com

“Joseph Antonelli is the perennial real estate agent. Always available. Comprehensive and useful info that makes me feel like an insider. Knows every inch of the luxury resort market. Like clockwork keeps informed of interesting opportunities.” —Will T.

Paulina Padilla

paulina@lprluxury.com

Paulina is an excellent realtor and a class act. Consistently patient, attentive and generous. I depend on her years after buying in Punta Mita.” —Debra S.

Kelsey Yim

kelsey@lprluxury.com

“Kelsey somehow knew exactly what vacation experiences we were hoping for. What an amazing intro to Mexico. We’ll be back as soon as humanly possible.” —Monica G.

Armando Said

armando@lprluxury.com

“Armando is my tropical Mexico luxury life coach.” – Barbara W.

SOCIAL MEDIA MARKETING

@LPRLuxury

FOR MOST PEOPLE THE SALE OF THEIR HOME IS OF THE MOST IMPORTANT FINANCIAL TRANSACTIONS

Who you select to represent you in the sale of your home can have a tremendous effect on the amount of equity you walk away with when your sale is complete. For most people, their home is their largest asset and the Realtor they select can make a difference of tens to hundreds of thousands of dollars to their net worth.

The information in this guide will help you make the right choice in a Realtor. A Realtor who will do all they can to maximize your equity upon sale. At LPR Luxury, our main objective is to provide you as a Seller: the most amount of money, in the least amount of time and with the fewest hassles.

Our deep local knowledge an expertise, attentive service and aggressive digital marketing allow us to achieve that goal time and time again for our clients.

There are many factors involved in selling a home, but getting the most money for your home really boils down to five things:

Preparation
Presentation
Pricing
Promotion
& Negotiation

PREPARING YOUR HOME FOR SALE

Homebuyers will pay a premium of 5 – 7% for a home that is upgraded or recently remodeled. To help maximize the value of your home, we offer expert advice on where to invest to ensure your maximum return when selling.

HOME UPGRADE ANALYSIS

With every property we list, we provide a free home upgrade analysis, along with specific recommendations as to which upgrades will pay a 200%, 300% or 400% return upon sale. Once we agree on a preparation plan, we immediately put our team of property preparation specialists to work for you to make the process simple and hassle-free. And if you don’t have the available funds? In some cases, we may even be able to defer the costs of renovation to be paid

AFTER the home sells. *Note: Upgrades are not a requirement, only a recommendation. We successfully sell properties in all conditions.

PRE-INSPECTION

The number one deal killer in any real estate transaction is the home inspection. Why? Once you receive an offer for your property, 80% of the negotiating power shifts to the buyer. Pre-Inspecting your home enables us to know about and handle any potential issues with the property BEFORE you receive a purchase offer. This reduces the possibility of any “surprises” during negotiations. Additionally, addressing repairs up front has been proven to minimize the cost of repairs by up to 400%.

PRESENTING YOUR HOME TO THE MARKET

Once the property is prepared for market, it is time to stage the home and arrange professional photography. Presentation is everything toward that “Wow, what a property!” which compels prospects to have a look for themselves.

STAGING

Professional staging defines the space and makes it show in its best light. Our specialists will visit your home prior to photographing the property and discuss with you subtle changes, fixes or improvements that will make the property stand out in photos, video. Staging a home helps it sell faster and for more money as 95% of staged homes receive an offer within the first 14 days, and can sell for up to 3% more money.

PROFESSIONAL PHOTOGRAPHY

If a picture is worth a thousand words and 95% of buyers starting their search online, the first impression has to inspire and compel.

PRICING

Once your home is prepared and ready to present to the market, the next most important factor is making sure your home is priced properly to attract the highest possible offer. Most Realtors use a CMA (comparative market analysis) that considers past sales data which can cause a property to sell for up to 10% less than it should have. We can help you consider all variables, analyze changing market trends and guide you in how to position your home on the market to maximize buyer demand.

STATEGIC PRICING

All buyers are naturally attracted to a good value. The list price for your property in relation to the market value will have a direct impact on the number of interested buyers that come to see your property. Over-pricing can discourage potential Buyers from viewing your home, while Underpricing can potentially cause you to leave money on the table. Our Strategic Pricing model will guide you to position your home in the market to attract the highest possible offer based on current conditions and Has helped our sellers net up to 6% more money when selling their home.

The #1 mistake sellers make is thinking, “I will list at a high price and if it doesn’t sell, I can simply lower the price later.” As you can see from this chart, buyer activity peaks in week 3, yet most overpriced sellers don’t reduce their prices until week 5 or 6, effectively missing the peak of buyer activity. Pricing properly the first time enables you to maximize exposure and increase your chances of attracting the highest possible offer during the peak activity period. Overpricing is a critical mistake that costs homeowners valuable time and money.

LPR LUXURY

DIGITAL MARKETING

PROMOTION: TELLING THE WORLD ABOUT YOUR HOME

Once your home is prepared and priced for the market, it’s time to promote your home to buyers and their agents everywhere. A well-executed marketing plan includes local, national, international and social media campaigns. This helps to maximize exposure to buyers and can drive the final sales price up by as much as 3%.

LOCAL MARKETING

Our local marketing strategy starts where buyers begin searching: Google and the most popular local listing services. Our site, lprluxury.com —along with other highly targeted domains and online marketing channels— including providing homebuyers with up-to-the-hour MLS updates and ranks on the 1st page of Google for many local search terms. Our network of websites attract tens of thousands of homebuyer views annually through the use of local search engine marketing and social media.

EXCLUSIVE PRINT OPPORTUNITIES

Exposure in national publications and local and statewide newspapers may be part of the marketing plan available to LPR Luxury clientele.

INTERNATIONAL MARKETING STRATEGY

With a growing percentage of property purchases in the Puerto Vallarta / Riviera Nayarit area from foreign or foreign-born buyers, we are proud to be exclusive international partners with LeadingRE.com and LuxuryPortfolio.com, which syndicate our listings worldwide to over 50 countries in dozens of languages and reach more luxury buyers than any other company in the world, including Sotheby’s International. Leading Real Estate Companies of the World produces more than one million transactions valued at $321 billion annually.

TARGETED SOCIAL MEDIA POSTS

When listing your home, we take a step beyond sharing your property with our sphere of influence on social media. In addition to free social media promotion, we pay a premium to boost your property to a targeted audience of buyers on Facebook. This vastly extends the number of qualified eyes that see your home. These social media campaigns get your home in front of thousands of buyers who would not see it otherwise.

IMMEDIATE RESPONSE

The #1 factor that determines if an inquiry on your property leads to a sale is how quickly we respond. When buyers are sitting in front of a property for sale, they want information now, without having to wait. For this reason, we utilize a call routing technology that delivers property information 24/7. With this approach, we have increased sign calls by 300%, and we are able to track exactly how many inquiries are coming in for your home.

NEGOTIATION

Negotiation skills are the single most important variable that can help you maximize the equity in your property sale once offers come in. While most realtors have little to no formal training in negotiations, every listing expert on the LPR Luxury team has deep expertise in both the art and the science of winning negotiations—trained in the same rigorous curriculum taught at Harvard Law.

EXECUTION: PUTTING IT ALL TOGETHER

With over 115 variables in the process, selling your home for top dollar requires a team effort to make sure everything gets done and done right. What makes this possible is a division of labor among our team of qualified experts who are focused on making sure that no detail is overlooked. It is this ability to do a lot of little things right—on a tight deadline—that enables us to sell your home for the highest price in the least amount of time with the fewest hassles.

Two Multiple Listing Services

The greater Puerto Vallarta Multiple Listing Services (MLS) offer the most complete and comprehensive real estate search tools in our market giving a transparent mechanism for the promotion of the sales inventory in the Bay of Banderas.

The MLS Vallarta is also printed monthly and distributed to all AMPI/MLS members, and is available 24/7 at: http://www.mlsvallarta.com/

It sorts properties by area, type, and price ranges. Every individual listing appears with photos, a description, maintenance fees, and all relevant information. AMPI Puerto Vallarta and Nayarit have also introduced a new FLEX MLS system with many exciting advanced features that greatly benefit the speed of communication and the richness of customer resource management software.

http://vallartanayaritmls.com/

Local and International Realtor Organizations

Our Mexican Real Estate Board is known as AMPI (Asociacion Mexicana de Profesionales Inmobiliarios A.C.) a civil association with the mission of setting standard procedures in the real estate industry, as well as a sanctioning body amongst its different members.

LPR Luxury International – La Punta Realty participation as active member of this organization allows extraordinary networking opportunities in order to develop referral and cooperation programs with our fellow real estate brokers.

Broker Outreach

As active member of AMPI and MLS, LPR Luxury – La Punta Realty has achieved a considerable network of cooperation with the different agentcies alongthe coastline, and continues that relationship on a day-to-day basis via sales, rentals or events.

We will provide the online tools to make it easy for cooperating real estate agents to educate their clients and garner a full commission on all Punta Mita sales where they are involved. Just register the client and we can do the rest.