Mexico’s collection of Magical Towns goes far beyond the stereotypical image of a spring break destination. These historic towns and villages, adorned with the prestigious designation of Pueblo Magico, offer a captivating glimpse into Mexico’s rich heritage.  These towns, carefully chosen based on stringent criteria encompassing natural beauty, cultural preservation, and historical significance, showcase a side of Mexico that goes beyond the party-centric reputation.While the revelers in popular beach destinations may seek sun, sand, and parties, these treasured towns offer a deeper and more enriching experience. Immerse yourself in the captivating tales of history and culture as you wander through the cobbled streets of these ancient settlements. From Cozumel’s blend of island paradise and vibrant heritage to Zihuatanejo’s peaceful coastal charm, these towns showcase the soul of Mexico. Embark on a journey to San Carlos, Ures, or Candelaria, and witness the awe-inspiring natural beauty, historical significance, and cultural richness that make Mexico’s Magical Towns an unforgettable destination.

Mexico’s collection of Magical Towns stands as a treasured assortment of historical towns and villages, truly captivating and highly esteemed. These towns have earned the prestigious designation of Pueblo Magico, granted by the government based on a comprehensive set of criteria that includes stunning natural beauty, preserved culture, and historical significance. In 2023, the Mexican government announced the addition of 45 towns to the coveted Magical Towns roster.

To receive the distinction of a Magical Town, a town must have a population of at least 20,000 people and be located within 124 miles of a major tourist destination. Additionally, it must demonstrate a sustained tourism development program for a minimum of three years, ensure the safety and well-being of tourists, and possess unique symbolic or cultural attractions. In the year 2023, the Secretary of Tourism of Mexico received over 100 nominations from 27 states.

Out of these nominations, 45 towns successfully met the stringent requirements, bringing the total count of Magical Towns to 177. Among the newly added towns, a few standout recognitions deserve special mention. Firstly, Cozumel, a world-famous island in Quintana Roo, has been acknowledged as a Magical Town, joining the ranks of Bacalar, Isla Mujeres, and Tulum in the same state. Sonora, too, reached a significant milestone this year. After a period without any new additions, San Carlos and Ures were included in the list. San Carlos is renowned for its natural beauty, including the mesmerizing Arcos y Cuevas (rock arches and sea caves) teeming with wildlife.